Cairngorm Mountain attraction PEST

This session looks in depth at the Cairngorm Mountain attraction in Scotland. This case study of a visitor built/natural attraction is delivered as an overview in the first instance with the ability to access audio to accompany this section.

The following activity allows the student to access information in more depth and to complete an on-line PEST analysis of this attraction. A model answer is provided, allowing the student to check information. A fun summative assessment in the form of a rich picture exercise ends the session. A glossary is included for some of the terms used.